Heulog

Branding | Graphic Design

Heulog was born out of a mission to provide women with an eco-conscious capsule activewear wardrobe that isn’t limited to just the gym. Their breakthrough piece is a 2-in-1 sports bra and bikini that can take women straight from their workout to the beach, without compromising function or style.

Whilst the brand story was solid, the visuals were yet to come to life. After thorough onboarding and exploration of a few potential avenues, we created a visual identity that properly reflects Heulog’s ethos. Below are excerpts of the final style guide we created, which will now be used to inform the production of the assets needed to launch.