Rags by Jak

Branding | Graphic Design | Content Creation

Focusing on well-fitting, functional and most importantly, cool clothing; Rags by Jak is an independent fashion brand producing hand-made, bespoke garments in the UK. Some of the main USPs of this brand are the consumer opportunity to customise clothing, be involved in the design process and receive one-of-a-kind pieces that are kinder to the environment.  

As they offer such a unique customer experience, Rags by Jak needed a brand to match - this is where I came in. Working closely with founder Jak, I refined and elevated existing elements to bring the outward aesthetic up to par with the already top-tier clothing being produced behind the scenes. After this, we implemented it throughout his existing marketing channels, which even inspired a website overhaul!